Notch Indpendent Brewers, out of Ipswich, Massachusetts, won the top prize in the 2011 North of Boston Business Plan Competition at the Grand Finale on April 11th. The prize of $5000 was given for their idea of introducing more session ales into the craft beer market. Session ales are lower in alcohol allowing the drinker to consume beer during a longer period of time without becoming overly-inebriated. Notch president, Chris Lohring, said that, “serious beer drinkers are ready for ale that delivers flavor without high alcohol content.”

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